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Xtream Arena

Mid-size arena adds cloud-based digital signage to help solve communication challenges.

An area once devastated by the historic Iowa flood, recently transformed into a bustling entertainment district. Today, Iowa River Landing in Coralville, Iowa offers residents a place to play, stay, and dine with high-end restaurants, hotels, and a new world-class arena.

The Challenge

In modern arenas, technology is a significant tool for enhancing the fan experience. Since both the arena and fieldhouse are expected to draw thousands of visitors every year, the arena management wanted a digital solution that would simplify visitor communication, promote special events, and reduce overall wait times within the facility.

Ping HD's seamless integration and simple-to-use EngagePHD content management platform offered a complete solution we could depend on, and as Spectra’s national digital signage partner, they understand the innovation and precision with which we operate our facilities.

Jack Ligon, General Manager, Xtream Arena.
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The Solution

To support the arena’s effort to increase branding and advertising exposure, Ping HD deployed 22 55” LG WebOS displays around the arena’s concourse. These displays are designed to primarily show advertising and partnership content, but can quickly be updated to show event-branded content or emergency alerts when needed.

As visitors enter the arena’s grand lobby, they are welcomed by a stunning 3×2 digital video wall. Powered by Six, 55” LG WebOS displays, the video wall demands attention and is designed to play any type of digital content.

To help reduce wait times, Ping HD worked closely with Spectra to develop a custom self-guided application. The new interactive application will help guests navigate the facility, browse upcoming events, and view available dining options. Two 55” LG WebOS displays power these interactive touch solutions in the arena’s concourse.