Industry Remarks

One application for digital signage that will set you apart is brand enhancement — who you are and what you’re doing, The other is to high- light items that may change frequently. You may be running specials where you can plug numbers in and out, but how do you convey the message? Visually is the best way, especially when you have customers with dwell time. Here’s your chance to upsell and get that message across. Look at digital signage not to completely replace pricing, but use it as an enhancement.


Mike Zmuda, Director of Business Development, Itasca