Candlestick Park realizes the value of digital signage for menus

Ping HD’s Kevin Goldsmith writes for Signage Solutions Magazine

Candlestick Park realizes value of digital signage, despite 49ers’ possible move.

Almost everywhere you go these days whether at a shopping mall, in a taxi or in a quick-serve restaurant—you cannot escape digital-screen advertising.

The case for going digital is compelling, but why are so many companies making the change? The industry value for 2011 is estimated to be $5 billion and expected to grow to $7 billion within the next two years. The results look great, but why invest in digital signage when you already have printed content on display? Click here to read the ‘Going Digital’ Article